Sports Biz Advisor

Four Ways to Step Up Your Social Media Game

Posted by Jesse Ghiorzi on Jul 20, 2016 10:30:00 AM

icons-1445475_1920.jpgSeveral years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.

The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.

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Topics: Trends, Digital Media, marketing, Social Media, linkedin

Three Essentials for Creating an Executive Brand

Posted by Ken Ungar on Jul 13, 2016 10:30:00 AM

While a strong personal brand is important to the career of an athlete or celebrity, it is just as important to a corporate executive. 

Executive brands impact a career just as much as perceptions about the companies they lead. Successful companies are the sum of successful executive brands. For the CEO (or any executive) building his or her brand, here are three essentials to keep in mind.

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Topics: agencies, branding, Digital Media, marketing, Social Media, linkedin, Personal Branding

NFL, Zuckerberg, Jenner Hacked; What if Your Brand is Next?

Posted by Lucas Wiseman on Jul 6, 2016 10:30:00 AM

Social media hacking has been all over the news with high-profile brands and people like the NFL, Mark Zuckerberg, Kylie Jenner and plenty of others all facing the wrath of hackers.

With millions of passwords being stolen from sites like Twitter and LinkedIn, it’s important to have an action plan in case you’re next. So we’ve put together a few quick tips to help you, just in case a crisis strikes
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Topics: agencies, NFL, Digital Media, Social Media, Crisis PR, linkedin

Three Ways to Dig Deeper into Measuring Social Influence

Posted by Jesse Ghiorzi on Jun 29, 2016 10:30:00 AM

What athletes swing a big stick in the world of fashion? Who is the better pick to endorse your car company – Jane Doe the tennis star or Jack Smith the lead singer of a boy band? Social media is an important piece of any endorsement relationship and there are some intriguing ways to measure it.

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Topics: agencies, Digital Media, marketing, Social Media, Sponsorships and Endorsements, linkedin, Athletes

Improve Your Company Blog with Three Quick Tips

Posted by Kyle Teague on Jun 22, 2016 10:30:00 AM

Does this sound familiar? Your company has an established blog, but lately it just seems stagnant. Your views are down, your social media posts are going unnoticed and now you’re starting to lose interest in writing your own blogs.

Pulling your blog off life support and making it healthy will take time, but we’ve come up with these three quick tips to help you improve how you are blogging right away.
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Topics: agencies, Digital Media, marketing, positioning strategies, Social Media, linkedin

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