Sports Biz Advisor

Standing Out From the Crowd: Defining Personal Brands in the NFL

Posted by Ken Ungar on Nov 20, 2015 9:42:02 AM

In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.

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Topics: agencies, branding, NFL, Sports Business, Athletes, Personal Branding

Three tips for a successful internship

Posted by Kyle Teague on Sep 15, 2015 1:04:33 PM

Internships are viewed differently depending on your place in life. Some employers view them as free labor. Other employers view them as a preview of how their future employees will fit in with their company. Alternatively, some students view them as requirements for their degree while other students view them as an invaluable learning experience. No matter how an internship is viewed, there is no denying that it can be a valuable experience for both students and employers. Here are some tips to have a successful internship that I learned during my summer internship here.

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Topics: Sports Business

Five things I learned in college that helped me in the sports business

Posted by Jesse Ghiorzi on Aug 27, 2015 12:56:42 PM

I wasn't a sports management major in college. My alma mater didn't offer it when I was there. There wasn't a sports leadership major, sports marketing, sports administration or anything else of that ilk. In some areas, your schooling directly relates to your profession, like it does for doctors, lawyers and engineers. Good thing the sports business isn't one of them. I was a Speech Communication major with a focus in PR and I was still able to snag a job in sports out of college. Here are a few things I picked up in college as a non sports marketing/admin/management major that I put to use in my career.

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Topics: Sports Marketing, Sports Business

When Nice Guys Finish First

Posted by USSA on Aug 18, 2015 12:49:54 PM

Name one negative thing you’ve heard about PGA golfer Jordan Spieth.

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Topics: branding, All-Star, Elite Athletes, PGA, Behavior, Athletes

To Tweet or Not to Tweet?

Posted by Ken Ungar on Jul 23, 2015 12:53:36 PM

That is the question. In fact, that's the question on the mind of many rookie pro athletes.

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Topics: branding, Social Media, Athletes

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