Sports Biz Advisor

Three Reasons Why Mel Kiper Would be Great at Selling Sponsorships

Posted by Chris Myers on May 4, 2016 10:30:00 AM

football-1053509_1920.jpgNFL fans across the country were glued to their televisions over the past week, devouring ESPN’s coverage of the annual NFL Draft

As we listened to Mel Kiper describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

Read More

Topics: Insider, NFL, Elite Athletes, Sports Fans, Sports Marketing, Sponsorships and Endorsements, Sports Business, Athletes

When and How Often You Should Post on Facebook

Posted by Kyle Teague on Apr 27, 2016 11:30:00 AM

Although sometimes it may seem like it, posting content to Facebook whenever you have the time probably isn’t the most effective strategy. 

To make sure you are reaching the right people and that enough people are seeing your content, your posts need to be strategically planned.

So when is the best time and how often should you post on Facebook? Here’s some advice to help set yourself up for Facebook success.

Read More

Topics: agencies, Digital Media, marketing, Social Media, linkedin, Public Relations

Three Tips to Get Buy In from Your Boss to Attend a Conference

Posted by Jody Bennett on Apr 20, 2016 11:00:00 AM

Attending a conference can be invaluable to creating new leads for your company and making contacts that can help your business in other ways.

Getting to travel to another city to attend the conference might sound like fun, and it should be, but be prepared to have a good reason why you should attend if you want to get approval from your boss.

Read More

Topics: marketing, Event Marketing, Sports Business

How to Deal with Negative Comments on Social Media

Posted by Ryan Gazdacka on Apr 13, 2016 11:02:55 AM

Thumbs_Down_Social.pngThere are three truths in life: death, taxes and negative comments on social media. 

Social media is the easiest way for the public to communicate their thoughts, and, of course, not every opinion or comment will be positive.

Here are some tips on how to handle negative comments on social media.

Read More

Topics: Digital Media, Social Media, Media Training, linkedin

Three Reasons Why Personal Brands Matter

Posted by Jesse Ghiorzi on Apr 6, 2016 10:30:00 AM

hand-1076597_1920.jpgEveryone has a brand. Natural or cultivated, strong or weak, different or run-of-the-mill, we all have one. Your actions and interactions define “you” to the world, so you have a brand, whether you’re trying to build one or not. Be purposeful and shape
your brand in the way you want to be known. It matters.

Read More

Topics: agencies, branding, marketing, Personal Branding

Subscribe to Sports Biz Advisor

DOWNLOAD OUR FREE BRAND POSITIONING STRATEGIES E-BOOK HERE