If you’ve identified your personal brand in an authentic way and figured out how you’re different than your competitors, the next step is telling people about it.
Whether you’re face-to-face with a reporter or prospect or presenting at a conference or staff meeting, expressing your brand is key to selling yourself and your ideas. You’ll need to tweak your specific message to the audience, but your approach should be consistent.
We’ve come up with an acronym to guide you on the best way to talk about your brand. Tell a S.I.M.P.L.E. story to your audience to ensure they understand the message and more importantly, they remember it.