Sports Biz Advisor

How to Talk About Your Brand in an Authentic Way

Posted by Jesse Ghiorzi on Jul 27, 2016 10:30:00 AM

If you’ve identified your personal brand in an authentic way and figured out how you’re different than your competitors, the next step is telling people about it.

Whether you’re face-to-face with a reporter or prospect or presenting at a conference or staff meeting, expressing your brand is key to selling yourself and your ideas. You’ll need to tweak your specific message to the audience, but your approach should be consistent.

We’ve come up with an acronym to guide you on the best way to talk about your brand. Tell a S.I.M.P.L.E. story to your audience to ensure they understand the message and more importantly, they remember it.

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Topics: agencies, branding, Digital Media, marketing, Media Training

Four Ways to Step Up Your Social Media Game

Posted by Jesse Ghiorzi on Jul 20, 2016 10:30:00 AM

icons-1445475_1920.jpgSeveral years ago, social account managers could just crank out tweets and status updates, then proudly tell their bosses, their brand or clients that they have a social presence.

The game has changed since then, and it’s not enough to just post without research. We’ve got you covered with four ways to get better on social media.

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Topics: Trends, Digital Media, marketing, Social Media, linkedin

Three Essentials for Creating an Executive Brand

Posted by Ken Ungar on Jul 13, 2016 10:30:00 AM

While a strong personal brand is important to the career of an athlete or celebrity, it is just as important to a corporate executive. 

Executive brands impact a career just as much as perceptions about the companies they lead. Successful companies are the sum of successful executive brands. For the CEO (or any executive) building his or her brand, here are three essentials to keep in mind.

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Topics: agencies, branding, Digital Media, marketing, Social Media, linkedin, Personal Branding

NFL, Zuckerberg, Jenner Hacked; What if Your Brand is Next?

Posted by Lucas Wiseman on Jul 6, 2016 10:30:00 AM

Social media hacking has been all over the news with high-profile brands and people like the NFL, Mark Zuckerberg, Kylie Jenner and plenty of others all facing the wrath of hackers.


With millions of passwords being stolen from sites like Twitter and LinkedIn, it’s important to have an action plan in case you’re next. So we’ve put together a few quick tips to help you, just in case a crisis strikes
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Topics: agencies, NFL, Digital Media, Social Media, Crisis PR, linkedin

Three Ways to Dig Deeper into Measuring Social Influence

Posted by Jesse Ghiorzi on Jun 29, 2016 10:30:00 AM

What athletes swing a big stick in the world of fashion? Who is the better pick to endorse your car company – Jane Doe the tennis star or Jack Smith the lead singer of a boy band? Social media is an important piece of any endorsement relationship and there are some intriguing ways to measure it.

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Topics: agencies, Digital Media, marketing, Social Media, Sponsorships and Endorsements, linkedin, Athletes

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