Sports Biz Advisor

The Five Best Books to Build your Business or Career

Posted by Ken Ungar on May 18, 2016 10:30:00 AM

The best minds in business continually learn and make mistakes and learn. It’s a cycle that seemingly never ends. The key to succeeding in that cycle is continual improvement, and there are a number of best-selling business books that can help.

We put together our five favorite books to build your business or career that provide some great teachable moments.

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Topics: agencies, Sports Business

Four Things Donald Trump Teaches Us About Branding

Posted by Jesse Ghiorzi on May 11, 2016 11:15:04 AM

72931039_thumbnail.jpgOur feelings on a person, team, cause or company can impact how we think about their brand. Just because a person is doing something we like, doesn’t mean they have a powerful brand. Alternatively, if we don’t like them, that doesn’t mean their brand stinks.

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Topics: branding, marketing, Behavior, Personal Branding

Three Reasons Why Mel Kiper Would be Great at Selling Sponsorships

Posted by Chris Myers on May 4, 2016 10:30:00 AM

football-1053509_1920.jpgNFL fans across the country were glued to their televisions over the past week, devouring ESPN’s coverage of the annual NFL Draft

As we listened to Mel Kiper describe athletes as if he’s selling the best product in the world, we couldn’t help but think of three reasons why he’d make an excellent sponsorship salesman.

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Topics: Insider, NFL, Elite Athletes, Sports Fans, Sports Marketing, Sponsorships and Endorsements, Sports Business, Athletes

When and How Often You Should Post on Facebook

Posted by Kyle Teague on Apr 27, 2016 11:30:00 AM

Although sometimes it may seem like it, posting content to Facebook whenever you have the time probably isn’t the most effective strategy. 

To make sure you are reaching the right people and that enough people are seeing your content, your posts need to be strategically planned.

So when is the best time and how often should you post on Facebook? Here’s some advice to help set yourself up for Facebook success.

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Topics: agencies, Digital Media, marketing, Social Media, linkedin, Public Relations

Three Tips to Get Buy In from Your Boss to Attend a Conference

Posted by Jody Bennett on Apr 20, 2016 11:00:00 AM

Attending a conference can be invaluable to creating new leads for your company and making contacts that can help your business in other ways.

Getting to travel to another city to attend the conference might sound like fun, and it should be, but be prepared to have a good reason why you should attend if you want to get approval from your boss.

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Topics: marketing, Event Marketing, Sports Business

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