Sports Biz Advisor

The Most Common Mistake in Sponsorship Sales

Posted by Ken Ungar on Nov 25, 2015 4:00:00 PM
Who doesn’t love sponsorship? Sponsors boost consumer loyalty and earn unique exposure. Properties and athletes earn revenue and activate their brands on the sponsor’s dime. This is why our agency is contacted by properties and athletes that are seeking sponsorship and endorsement revenue.

However, about two-thirds of our inquirers have made the same mistake in sponsorship sales. They neglect to define and position their brand.

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Topics: agencies, Digital Media, Sponsorships and Endorsements

Standing Out From the Crowd: Defining Personal Brands in the NFL

Posted by Ken Ungar on Nov 20, 2015 9:42:02 AM

In sports, few brands are as hot as the National Football League (NFL). The NFL brand stands for many things including exciting on-field moments, city-to-city rivalries and Sunday tailgating with family and friends.

Of course, people have brands, too. So, when Capital Sports Advisors (CSA), a leading NFL agency, was looking for ways to elevate the brands of their NFL player clients, their search led them to our personal branding process for athletes and celebrities.

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Topics: agencies, branding, NFL, Sports Business, Athletes, Personal Branding

Three tips for a successful internship

Posted by Kyle Teague on Sep 15, 2015 1:04:33 PM

Internships are viewed differently depending on your place in life. Some employers view them as free labor. Other employers view them as a preview of how their future employees will fit in with their company. Alternatively, some students view them as requirements for their degree while other students view them as an invaluable learning experience. No matter how an internship is viewed, there is no denying that it can be a valuable experience for both students and employers. Here are some tips to have a successful internship that I learned during my summer internship here.

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Topics: Sports Business

Five things I learned in college that helped me in the sports business

Posted by Jesse Ghiorzi on Aug 27, 2015 12:56:42 PM

I wasn't a sports management major in college. My alma mater didn't offer it when I was there. There wasn't a sports leadership major, sports marketing, sports administration or anything else of that ilk. In some areas, your schooling directly relates to your profession, like it does for doctors, lawyers and engineers. Good thing the sports business isn't one of them. I was a Speech Communication major with a focus in PR and I was still able to snag a job in sports out of college. Here are a few things I picked up in college as a non sports marketing/admin/management major that I put to use in my career.

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Topics: Sports Marketing, Sports Business

When Nice Guys Finish First

Posted by USSA on Aug 18, 2015 12:49:54 PM

Name one negative thing you’ve heard about PGA golfer Jordan Spieth.

Can’t, can you?

Following his 2nd-place finish in the PGA Championship, golf’s 4th and final major of the 2015 season, Spieth took over the number one spot in the world, slipping past Rory McIlroy, and closing the book on one of golf’s finest seasons ever when it comes to major championships.

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Topics: branding, All-Star, Elite Athletes, PGA, Behavior, Athletes