Sports Biz Advisor

Easy Ways to Increase Your Twitter Reach

Posted by Lucas Wiseman on Feb 3, 2016 10:32:00 AM

Twitter is like a plant. Yes, a plant. If you water your plant and take care of it, it will thrive. If you ignore it, it will wither away.

If you post infrequently and don’t interact with your followers, your reach will never grow. But if you take the following steps to put a little TLC into Twitter, you can increase your reach.

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Topics: marketing, Social Media, Sports Marketing

Three Keys to Creating an Effective Blog

Posted by Lucas Wiseman on Jan 27, 2016 10:30:00 AM

Sometimes it can be tough to know where to begin when you want to start a blog for your company’s website. Is it worth your time? Can it help your business grow? The answer to both questions is a resounding yes. According to one study, 57 percent of marketers acquired a customer from blogging.

Here are three keys to helping you get started and creating an effective blog.

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Topics: marketing

Five Simple Tips for Media Relations Success

Posted by Lucas Wiseman on Jan 20, 2016 1:47:56 PM

Whether you are new to media relations or trying to tackle it in addition to your other duties, getting your business or client in front of the media can be a daunting task. And if you don’t have much experience, chances are, you may not know where to start.

Here are five simple tips to find media relations success:

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Topics: Digital Media, Media Training, Public Relations

4 Ways to Measure Successful Experiential Engagements

Posted by Ken Ungar on Dec 21, 2015 11:30:00 AM

A great idea shouldn’t define the success of an experiential engagement. Measuring return on investment (ROI) is critical to the experiential marketer’s success.   

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Topics: Sports Marketing, Event Marketing

5 Winning Positioning Strategies for Brands to Leverage Sports and Entertainment

Posted by Ken Ungar on Dec 8, 2015 11:30:00 AM

Like all great brands, you’ve spent a great deal of time defining compelling messages. But then what do you do?

First you brand, and then you position. A great brand message deserves an even stronger positioning strategy, which is your guidepost for taking your brand to market. It’s a way to garner mind-share, win over fans, and cause customers to spend money with you. 

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Topics: agencies, branding, marketing, positioning strategies